.guide-page{background:#fff}.guide-page h1{font-size:clamp(32px,3.5vw,48px);line-height:1.38}.guide-page h2{font-size:clamp(25px,2.5vw,34px);line-height:1.4}.guide-page h3{font-size:21px;line-height:1.5}.guide-page a:focus-visible,.guide-page input:focus-visible,.guide-page button:focus-visible{outline:3px solid #1473d7;outline-offset:4px}.guide-header{position:sticky;top:0;z-index:30;background:#fffffffa;border-bottom:1px solid var(--line)}.guide-header-inner{display:flex;align-items:center;justify-content:space-between;min-height:80px;gap:20px}.guide-header nav{display:flex;align-items:center;gap:30px;font-size:14px;font-weight:600}.guide-header .brand{font-size:22px}.guide-breadcrumb{display:flex;flex-wrap:wrap;gap:12px;padding-block:26px;font-size:12px;color:var(--muted)}.guide-breadcrumb a:hover{color:var(--blue)}.guide-breadcrumb [aria-current]{color:var(--ink)}.guide-hero{background:linear-gradient(115deg,#fff 45%,#f1f6fd)}.guide-hero-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:80px;align-items:center;padding-block:35px 65px}.guide-hero .eyebrow{letter-spacing:.07em;margin-bottom:20px}.guide-lead{font-size:20px;font-weight:600;margin-top:24px;letter-spacing:-.035em}.guide-intro{font-size:16px;line-height:1.9;color:var(--muted);margin-top:16px;max-width:580px}.guide-hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:20px;margin-top:28px}.guide-hero-actions .button{gap:15px}.guide-hero-actions .text-link{font-size:13px}.guide-note{font-size:11px;color:var(--muted);margin-top:20px}.layout-preview{margin:0;min-width:0;--sample-bg:#edf3e9;--sample-ink:#3b5542;--sample-accent:#b4c3a6}.tone-shop{--sample-bg:#faf0e6;--sample-ink:#805a3d;--sample-accent:#dfb895}.tone-service{--sample-bg:#eaf1fa;--sample-ink:#32547c;--sample-accent:#a2bfdf}.tone-portfolio{--sample-bg:#f1ede8;--sample-ink:#625244;--sample-accent:#c2b09c}.preview-label{display:flex;justify-content:space-between;font-size:11px;color:var(--muted);letter-spacing:.06em;margin-bottom:12px}.preview-window{border:1px solid #d9e2ed;border-radius:12px;background:white;box-shadow:0 18px 45px -28px #34507166;overflow:hidden}.preview-window-bar{display:flex;justify-content:space-between;gap:10px;padding:11px 18px;background:#f8fafc;border-bottom:1px solid var(--line);font-size:10px;color:var(--muted)}.preview-window-bar>span:first-child{color:#a0b5ce;letter-spacing:3px;font-size:8px}.preview-cover{padding:25px 25px 0;background:var(--sample-bg);color:var(--sample-ink)}.preview-type{font-size:10px}.preview-cover>strong{display:block;font-size:25px;line-height:1.4;letter-spacing:-.045em;max-width:290px;margin-top:10px}.preview-composition{height:96px;position:relative;overflow:hidden;margin-top:14px;display:flex;align-items:flex-end;gap:10px;padding-inline:20px}.preview-composition i{display:block;background:var(--sample-accent);width:33%;height:72px;border-radius:60px 60px 0 0;opacity:.75}.preview-composition i:nth-child(2){height:48px;background:var(--sample-ink);opacity:.3}.preview-composition i:nth-child(3){height:90px}.preview-composition span{position:absolute;right:22px;top:8px;background:#ffffffa8;width:38px;height:38px;border-radius:50%}.tone-service .preview-composition i{border-radius:6px 6px 0 0}.tone-portfolio .preview-composition i{border-radius:0;transform:skewY(-12deg)}.tone-shop .preview-composition i{border-radius:45% 45% 6px 6px}.preview-window ol{list-style:none;margin:0;padding:8px 24px}.preview-window li{display:flex;align-items:center;gap:13px;padding-block:11px;border-bottom:1px solid #edf0f4;font-size:12px;font-weight:600}.preview-window li:last-child{border-bottom:0}.preview-window li>span{font-size:10px;color:var(--muted)}.preview-action{margin:2px 24px 20px;padding:10px 14px;border-radius:5px;background:var(--sample-ink);color:#fff;font-size:12px;display:flex;justify-content:space-between;gap:15px}.layout-preview figcaption{font-size:10px;line-height:1.8;color:var(--muted);margin-top:14px}.guide-article-layout{display:grid;grid-template-columns:240px minmax(0,1fr);gap:85px;padding-block:75px}.guide-toc{align-self:start;position:sticky;top:110px;font-size:13px}.guide-toc nav{display:grid;gap:5px;padding-left:18px;border-left:2px solid #e0e8f3}.guide-toc p{font-weight:700;font-size:12px;margin-bottom:10px}.guide-toc nav a{padding-block:8px;color:var(--muted)}.guide-toc a:hover{color:var(--blue)}.toc-all{display:inline-flex;padding:22px 0}.guide-body{min-width:0;max-width:800px}.guide-body>section{padding-bottom:64px;margin-bottom:64px;border-bottom:1px solid var(--line);scroll-margin-top:110px}.guide-body>section:last-child{margin-bottom:0;border:0;padding-bottom:0}.section-kicker{font-size:11px;color:var(--blue);font-weight:700;letter-spacing:.1em;margin-bottom:14px}.guide-body h2{margin-bottom:24px}.guide-body p{font-size:15px;line-height:1.95;color:var(--muted)}.guide-body .section-kicker{font-size:11px;line-height:1.7;color:var(--blue)}.direction-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.direction-grid article{background:#f6f8fb;padding:25px;border-radius:10px;border:1px solid #e7edf4}.direction-grid article:last-child{background:#eef5ff;border-color:#d6e6fb}.direction-grid article>span{display:block;font-weight:700;font-size:13px;margin-bottom:12px}.guide-body .small-note{font-size:12px;line-height:1.85;margin-top:16px}.content-step{display:flex;align-items:flex-start;gap:20px;padding-block:22px}.step-number{display:flex;align-items:center;justify-content:center;width:36px;height:36px;flex:0 0 36px;background:#eaf2fc;color:var(--blue);border-radius:7px;font-size:11px;font-weight:700}.content-step h3{margin-bottom:10px}.mobile-principle{background:var(--navy);color:#fff;border-radius:10px;padding:28px;margin-top:25px}.mobile-principle strong{font-size:16px}.mobile-principle ol{list-style:none;margin:18px 0;padding:0;display:flex;flex-wrap:wrap;gap:9px}.mobile-principle li{font-size:12px;border:1px solid #50647d;border-radius:5px;padding:7px 10px}.guide-body .mobile-principle p{color:#d6e1ef;font-size:13px}.prepare-list{list-style:none;margin:22px 0 0;padding:0}.prepare-list li{padding:18px 0;border-bottom:1px solid var(--line);display:flex;gap:15px;align-items:flex-start;font-size:15px}.prepare-list li>span{color:var(--blue);font-weight:bold}.scope-list{margin:22px 0 30px}.scope-list>div{padding:20px 0;border-bottom:1px solid var(--line)}.scope-list dt{font-weight:700;font-size:14px}.scope-list dd{margin:6px 0 0;color:var(--muted);font-size:14px;line-height:1.9}.guide-process{list-style:none;margin:25px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.guide-process li{background:#f3f6fb;border-radius:6px;padding:20px 16px;display:flex;flex-direction:column;gap:9px;font-size:13px}.guide-process b{color:var(--blue);font-size:11px}.guide-faq details{border-top:1px solid var(--line);padding:20px 0}.guide-faq details:last-child{border-bottom:1px solid var(--line)}.guide-faq summary{cursor:pointer;font-weight:600;font-size:16px;padding-right:10px}.guide-faq details p{margin-top:14px}.guide-conversion{background:#edf4fd;padding-block:65px}.guide-conversion>.wrap{display:flex;align-items:center;justify-content:space-between;gap:45px}.guide-conversion h2{font-size:clamp(28px,3vw,40px)}.guide-conversion p:not(.eyebrow){font-size:14px;color:var(--muted);margin-top:18px;line-height:1.9}.guide-conversion .button{flex-shrink:0}.guide-conversion .eyebrow{margin-bottom:18px;letter-spacing:.08em}.guide-related{padding-block:70px}.guide-section-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:30px}.guide-section-heading>p{font-size:14px;color:var(--muted)}.guide-section-heading .eyebrow{margin-bottom:14px}.guide-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.guide-card{border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff;min-width:0;transition:border-color .15s,box-shadow .15s}.guide-card>a{display:flex;flex-direction:column;height:100%;padding:25px}.guide-card:hover{border-color:#8fb5ea;box-shadow:0 8px 22px -16px #1d4b8d66}.guide-card-top{display:flex;align-items:center;justify-content:space-between;gap:15px;font-size:11px;color:var(--muted);margin-bottom:22px}.card-number{font-family:Consolas,monospace;color:#6b89ad;font-size:12px}.guide-card h3{font-size:22px;display:flex;justify-content:space-between;gap:10px}.guide-card h3>span{font-size:19px;font-weight:400;color:var(--blue)}.guide-card p{font-size:13px;color:var(--muted);margin-top:9px;min-height:42px;line-height:1.7}.guide-card ul{list-style:none;padding:0;margin:16px 0 24px;font-size:12px;color:#455f7d;display:grid;gap:5px}.guide-card li:before{content:'·';margin-right:7px}.card-read{display:block;margin-top:auto;padding-top:17px;border-top:1px solid var(--line);font-size:11px;font-weight:600;color:var(--blue)}.guide-footer{border-top:1px solid var(--line);padding:45px 0;background:#fafbfd}.guide-footer nav{display:flex;flex-wrap:wrap;gap:10px 25px;margin-top:22px;font-size:13px}.guide-footer p{font-size:12px;color:var(--muted);line-height:1.9;margin-top:22px}.guide-footer small{display:block;font-size:11px;color:var(--muted);margin-top:16px}.guide-mobile-cta{display:none}.guide-hub-hero{background:linear-gradient(115deg,#fff 35%,#eff5fd);padding:75px 0}.hub-hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:80px;align-items:center}.guide-hub-hero .text-link{margin-top:25px}.hub-note{border:1px solid #d2e0f2;border-radius:12px;background:#ffffffa6;padding:34px 38px}.hub-note>span{font:11px Consolas,monospace;letter-spacing:.12em;color:var(--blue)}.hub-note>strong{display:flex;align-items:center;gap:23px;font-size:85px;font-weight:500;line-height:1.2;letter-spacing:-.07em;margin-top:24px;color:var(--blue)}.hub-note>strong>span{font-size:20px;line-height:1.6;letter-spacing:-.04em;color:var(--ink);font-weight:650}.hub-note>p{font-size:13px;line-height:1.9;color:var(--muted);margin-top:20px}.hub-note>div{display:flex;flex-wrap:wrap;gap:8px;border-top:1px solid var(--line);padding-top:20px;margin-top:25px}.hub-note>div>span{background:#eff4fb;padding:5px 10px;border-radius:5px;font-size:11px}.guide-directory{padding-top:65px;padding-bottom:70px;scroll-margin-top:105px}.guide-search-row{display:flex;align-items:center;justify-content:space-between;gap:20px;margin:35px 0 20px}.guide-search-row label{font-size:14px;font-weight:600}.guide-search-field{display:flex;border:1px solid #c4d2e4;border-radius:7px;background:#fff;width:min(100%,440px)}.guide-search-field input{flex:1;min-width:0;border:0;background:transparent;padding:13px 15px;font:inherit;font-size:14px;color:var(--ink);border-radius:7px}.guide-search-field button{border:0;border-left:1px solid var(--line);background:#f5f8fc;color:var(--muted);padding:10px 15px;font-size:12px;border-radius:0 6px 6px 0;min-height:44px}.guide-filter-buttons{display:flex;flex-wrap:wrap;gap:8px}.guide-filter-buttons button{border:1px solid var(--line);color:#465d79;background:#fff;border-radius:25px;padding:10px 17px;font-size:13px;min-height:44px}.guide-filter-buttons button[aria-pressed=true]{background:var(--navy);border-color:var(--navy);color:#fff}.guide-results{font-size:12px;color:var(--muted);margin:22px 0 15px}.guide-empty{padding:60px 20px;text-align:center;background:#f6f9fd;border-radius:10px}.guide-empty p{font-size:14px;color:var(--muted);margin-top:10px}.guide-empty button{margin-top:25px}.guide-hub-help{display:grid;grid-template-columns:.85fr 1.15fr;gap:80px;padding-block:35px 80px}.guide-hub-help ol{list-style:none;margin:0;padding:0}.guide-hub-help li{display:flex;align-items:flex-start;gap:25px;padding:25px 0;border-top:1px solid var(--line)}.guide-hub-help b{color:var(--blue);font-size:12px;padding-top:6px}.guide-hub-help p:not(.eyebrow){font-size:14px;color:var(--muted);margin-top:10px}
.home-industry-guides{background:#f8fafd;border-block:1px solid var(--line)}.home-guides-note{font-size:12px;color:var(--muted);margin-top:24px}.home-industry-guides .guide-section-heading h2{font-size:clamp(29px,3.2vw,42px)}
@media(max-width:1100px){.guide-hero-grid,.hub-hero-grid{gap:40px}.guide-article-layout{grid-template-columns:200px minmax(0,1fr);gap:40px}.guide-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.guide-related .guide-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.guide-card>a{padding:22px}.guide-card h3{font-size:20px}.guide-hub-help{gap:45px}.hub-note{padding:30px}.hub-note>strong{font-size:74px}}
@media(max-width:800px){.guide-page .wrap{width:calc(100% - 40px)}.guide-header-inner{min-height:70px}.guide-header nav{gap:18px}.guide-hero-grid{grid-template-columns:1fr;gap:35px;padding-block:22px 40px}.layout-preview{max-width:480px;width:100%;justify-self:center}.guide-article-layout{display:block;padding-block:40px}.guide-toc{position:static;margin-bottom:45px}.guide-toc nav{display:flex;flex-wrap:wrap;gap:6px 18px;padding:18px 20px;border:1px solid var(--line);border-radius:8px;background:#fafbfd}.guide-toc p{width:100%;margin-bottom:3px}.guide-toc nav a{padding-block:4px}.toc-all{display:none}.guide-body{max-width:none}.guide-body>section{padding-bottom:45px;margin-bottom:45px}.guide-conversion>.wrap{display:block}.guide-conversion .button{margin-top:25px}.guide-related .guide-grid{grid-template-columns:1fr}.guide-related .guide-card p{min-height:0}.guide-related .guide-card ul{margin-bottom:15px}.guide-related .guide-card-top{margin-bottom:12px}.guide-related .guide-card>a{padding:22px}.guide-section-heading{align-items:flex-start}.guide-related .guide-section-heading{flex-direction:column;gap:12px}.hub-hero-grid{grid-template-columns:1fr;gap:32px}.guide-hub-hero{padding-block:45px}.hub-note{max-width:480px;width:100%;justify-self:center}.hub-note>strong{font-size:70px;margin-top:15px}.hub-note>p br{display:none}.hub-note>div{margin-top:18px;padding-top:15px}.guide-hub-help{grid-template-columns:1fr;gap:30px}.guide-hub-help .eyebrow{margin-bottom:15px}}
@media(max-width:520px){.guide-page{padding-bottom:82px}.guide-header-inner{min-height:66px;gap:12px;flex-wrap:wrap;padding-block:14px}.guide-header .brand{font-size:20px;gap:7px}.guide-header .brand img{width:27px;height:27px}.guide-header nav{gap:13px}.guide-index-link{font-size:12px}.guide-header .button{font-size:11px;min-height:40px;padding:8px 10px;gap:4px}.guide-header .button span{display:none}.guide-breadcrumb{gap:8px;font-size:10px;padding-block:18px}.guide-page h1{font-size:31px}.guide-page h2{font-size:26px}.guide-lead{font-size:17px;margin-top:20px}.guide-intro{font-size:14px;line-height:1.9}.guide-hero-actions{gap:16px}.guide-hero-actions .button{font-size:13px;padding-inline:17px;min-height:48px}.guide-note{font-size:10px}.preview-cover>strong{font-size:25px}.direction-grid{grid-template-columns:1fr;gap:12px}.direction-grid article{padding:22px}.guide-body p{font-size:14px}.content-step{gap:13px}.step-number{width:30px;height:30px;flex-basis:30px;font-size:10px}.content-step h3{font-size:19px}.mobile-principle{padding:22px}.mobile-principle ol{display:grid;grid-template-columns:1fr;gap:7px}.mobile-principle li{padding:9px 12px}.prepare-list li{font-size:14px;padding-block:15px}.guide-process{gap:7px}.guide-process li{padding:15px 10px;font-size:11px}.guide-faq summary{font-size:15px}.guide-conversion{padding-block:45px}.guide-conversion p:not(.eyebrow){font-size:13px}.guide-conversion p br{display:none}.guide-conversion .button{font-size:13px;padding-inline:20px}.guide-grid{grid-template-columns:1fr;gap:14px}.guide-card p{min-height:0}.guide-card>a{padding:24px}.guide-card h3{font-size:23px}.guide-card-top{margin-bottom:17px}.guide-card ul{margin-bottom:18px}.guide-footer{padding-block:35px}.guide-mobile-cta{position:fixed;left:0;right:0;bottom:0;z-index:25;display:flex;justify-content:space-between;align-items:center;gap:12px;padding:12px 20px calc(12px + env(safe-area-inset-bottom));background:#fffffff5;border-top:1px solid var(--line);box-shadow:0 -5px 25px #172b4708}.guide-mobile-cta>span{font-size:10px;color:var(--muted)}.guide-mobile-cta .button{font-size:12px;min-height:42px;padding:9px 13px;flex-shrink:0}.guide-section-heading{flex-direction:column;gap:16px}.guide-section-heading>p{font-size:13px}.guide-search-row{display:block;margin-top:25px}.guide-search-field{margin-top:10px}.guide-filter-buttons{gap:7px}.guide-filter-buttons button{padding:9px 13px;font-size:12px}.guide-hub-hero .eyebrow{font-size:10px}.guide-hub-hero .guide-intro br{display:none}.hub-note{padding:24px}.hub-note>strong{font-size:68px;gap:20px}.hub-note>strong>span{font-size:18px}.guide-directory{padding-block:40px 55px}.guide-hub-help{padding-bottom:50px}.guide-hub-help h3{font-size:19px}.guide-hub-help li{gap:18px}}
@media(max-width:380px){.guide-header .brand{font-size:18px}.guide-header nav{gap:10px}.guide-header .button{font-size:10px;padding-inline:8px}.guide-index-link{font-size:11px}.guide-header .brand img{width:25px;height:25px}.guide-header-inner{gap:8px}.guide-page h1{font-size:29px}.guide-mobile-cta{padding-inline:16px;gap:8px}.guide-mobile-cta>span{font-size:9px}.guide-page .wrap{width:calc(100% - 32px)}}
/* v149: previews of the complete, interactive industry examples. */
.complete-preview{margin:0;min-width:0;transform:rotate(1deg)}.complete-preview>a{display:block;background:#fff;border:1px solid #d8e1ef;border-radius:12px;overflow:hidden;box-shadow:0 24px 65px #15335a14}.complete-preview-bar{display:flex;justify-content:space-between;align-items:center;gap:12px;background:#f7f9fc;border-bottom:1px solid #e3e9f2;padding:11px 16px;color:#6d7e95;font-size:10px;letter-spacing:.07em}.complete-preview img{display:block;width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;object-position:top}.complete-preview-action{display:flex;justify-content:space-between;background:#17345b;color:white;padding:17px 22px;font-size:13px;font-weight:700}.complete-preview figcaption{margin-top:18px;color:#64748b;font-size:11px;line-height:1.8;transform:rotate(-1deg)}.guide-card-cover{margin:-28px -28px 22px;position:relative;overflow:hidden;background:#eef3f8}.guide-card-cover img{display:block;width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;transition:transform .35s}.guide-card:hover .guide-card-cover img{transform:scale(1.025)}.guide-card-cover>span{display:none}.guide-card:has(.guide-card-cover){overflow:hidden}@media(max-width:600px){.complete-preview{transform:none}.complete-preview figcaption{transform:none}.guide-card-cover{margin:-24px -24px 22px}}

/* Five authored design directions per industry, v155. */
.guide-designs{padding-block:38px 70px}.guide-designs .guide-section-heading h2{font-size:28px}.guide-design-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:18px}.guide-design-grid>a{min-width:0;border-bottom:1px solid #d9e0e7;padding-bottom:20px}.guide-design-grid img{width:100%;height:auto;aspect-ratio:1265/949;object-fit:cover;border:1px solid #e0e5eb}.guide-design-grid small{display:block;font-size:9px;letter-spacing:.08em;color:#66758b;margin-top:14px}.guide-design-grid strong{display:block;font-size:14px;margin-top:7px}.guide-design-grid a>span{display:block;color:#6b7a8d;font-size:10px;line-height:1.7;margin-top:8px}.guide-design-grid a:hover img{box-shadow:0 8px 24px #12253b15}@media(max-width:1000px){.guide-design-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}@media(max-width:600px){.guide-design-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 14px}.guide-designs .guide-section-heading h2{font-size:24px}.guide-design-grid strong{font-size:13px}.guide-design-grid small{font-size:8px}.guide-designs{padding-block:20px 45px}}